When we go online, there are lots of factors, that can annoy us; loading speed, design, pop-ups, and so on. But one of the worst problems there are, is needing something and not finding it (fast enough). No matter if it’s googling for information or spotting a product in a store. Sitting in front of that screen and having to scroll through lots of stuff before finally getting to the desired piece can destroy good humor.
In the offline world, we usually know our way around to find what we are looking for or at least there is somebody we can ask. So online, even though there is no nice person greeting us as we enter the shop and asking us if there is anything she can help us find, we don’t want to look at every single product before being able to check out. And luckily we don’t have to, as there are different ways websites are built and contents are ordered for our convenience. There are lists, there are search forms, there are categories and filters, and so on.
Offering a variety of downloads is not much different from offering products. At least not for the user. So we should bring the same convenience of web stores to our download-site, instead of having users scroll through seemingly endless lists.
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