How Your Lead Magnet Can Make You into a Networking Rockstar

Nate Kaemingk

Nate Kaemingk

“Nobody cares how much you know until they know how much you care.” – Theodore Roosevelt

When you go to a networking event, how do you stand out? Do you wear something garish? Talk about yourself loudly? Or do you avoid networking because, like a lot of people, you don’t like the idea of being salesy. Here’s the key to being memorable without any of that sleazy stuff:

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Offload Your Downloads with Amazon S3

Anna Werner

When talking about speed optimization for your website, you may have heard of cloud computing or of CDNs before. You can upload files like images, stylesheets or other assets of your website to a cloud storage on a remote server. This server is then connected to a content delivery network (CDN). When a visitors browser requests the files they are delivered using a wide network of fast servers all around the globe. Therefore, download times and connections are much faster. Amazon Web Services (AWS) are most likely the best solution in cloud computing. It’s easy to set up, there are great plugins to help integrate it and all of that comes with relatively low costs.
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Convenient Download Pages

Anna Werner

When we go online, there are lots of factors, that can annoy us; loading speed, design, pop-ups, and so on. But one of the worst problems there are, is needing something and not finding it (fast enough). No matter if it’s googling for information or spotting a product in a store. Sitting in front of that screen and having to scroll through lots of stuff before finally getting to the desired piece can destroy good humor.

In the offline world, we usually know our way around to find what we are looking for or at least there is somebody we can ask. So online, even though there is no nice person greeting us as we enter the shop and asking us if there is anything she can help us find, we don’t want to look at every single product before being able to check out. And luckily we don’t have to, as there are different ways websites are built and contents are ordered for our convenience. There are lists, there are search forms, there are categories and filters, and so on.

Offering a variety of downloads is not much different from offering products. At least not for the user. So we should bring the same convenience of web stores to our download-site, instead of having users scroll through seemingly endless lists.
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Increase the Size of Your Mailing List by Offering Free Downloads

Anna Werner

Newsletter mailings are the most effective online communication system to get customers on your site. And as Campaign Monitor Stats show: Email marketing drives more conversions than any other marketing channel, including search and social. There are (still) more email users then social media users online and it’s often seen as the channel, where business is conducted. Your message doesn’t need to compete with a friends vacation pictures and cute cat videos, the contents are read rather intimately instead. Therefore, click through rates are much higher than on social media, keyword ads or banner marketing.
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