“Nobody cares how much you know until they know how much you care.” – Theodore Roosevelt
When you go to a networking event, how do you stand out? Do you wear something garish? Talk about yourself loudly? Or do you avoid networking because, like a lot of people, you don’t like the idea of being salesy. Here’s the key to being memorable without any of that sleazy stuff:
Be the most helpful person they meet at the event. They’ll remember that you offered a real, helpful solution to one of their problems. You just have to make sure that it’s easy for them to get that help from you, which is where some of the awesome tools from Download Monitor come in.
I’m sure many of you are familiar with the concept of a lead magnet so I’m going to share a specific example of how I use my lead magnet to solve a very common problem for the business decision-makers at those events.
If I Met You at a Networking Event
Here’s how I’d introduce myself to you:
Nate: Hi, I’m Nate. I am a business writer and business consultant. I write about solutions to common business problems that I see a lot of small business decision-makers struggling with. The latest item I just published uses predictive statistics to determine what salary a business owner can pay themselves consistently, even on slow months. Do you think something like that would help in your situation?
You: That’s interesting. I could use something like that. Last month was rough.
Nate: I’m glad you think it’s interesting. I try to be as helpful as I can. I share all of the tools and information to do that with my email subscribers. Can I add you to my list so that you can have those tools?
You: Yes, that’d be great. It’s that easy?
Nate: Yes, very easy. I’ll add the email on this business card. I hope you find it helpful. If you have any questions or need any sort of customization I would be happy to help. What are some of the current business problems you’re facing?
You: Well, I could use help with x, y and z.
– End of Storytime –
I Started the Relationship by Giving a Gift that is Memorable
“Your gift will make room for you” – King David
So, you can see that I:
- Built social capital by being helpful and solving one of their problems first
- Made my introduction about them and their problems, not mine
- Demonstrated expertise by solving a very hard problem in a seemingly simple way
- Got permission to add a client to my email list and continue the relationship
In my specific case, I have over 20 different tools and downloads on my site: www.SmallBusinessDecisions.com. I needed a solution that makes sure I’m not just giving all of my stuff away for free. In the end, I’m being helpful, but I need the people I help to make room for me in their inbox with an email subscription.
- When I get home from the event, I subscribe my new lead to my list on mailchimp.com.
- This starts my orientation campaign (aka Drip Campaign), which shares a custom made Mailchimp Lock download link to one of my helpful tools.
- Once they hit the download link in my drip campaign, the new Mailchimp Lock feature sets up all the cookies on their browser so that they have seamless access to any of my content.
- I now have a customer who can see all of my helpful tools, which is in line with my belief statement.
Viola! I have created a seamless workflow that helps me be a networking Rockstar. Thank you Download Monitor for being an integral part of it!
Products Used in This Post
Download Monitor is a plugin for uploading and managing downloads, tracking downloads, and displaying links. It provides an interface for uploading and managing downloadable files (including support for multiple versions), inserting download links into posts, and logging downloads.
The MailChimp Lock for Download Monitor allows you to require users to be subscribed to your MailChimp list before they gain access to a download.